Downloads
A01 Flagship Playbook
What is included23 items, with the version used in this download
- CH01 Executive orientation · 1.0.0
- CH02 Customer economics · 1.0.0
- CH03 The GTM Growth System · 1.0.0
- CH04 Diagnose the constraint and readiness · 1.0.0
- CH05 Prioritise and choose · 1.0.0
- CH06 Execute growth interventions · 1.0.0
- CH07 Measure and learn · 1.0.1
- CH08 Configure the system · 1.0.0
- CH09 AI and automation · 1.0.0
- CH10 Operate with human accountability · 1.0.0
- CH11 Implement through evidence gates · 1.0.0
- CH12 Reference and stewardship · 1.0.1
- P01 Establish decision-specific customer economics · 1.0.0
- P02 Remove the dominant growth constraint · 1.0.0
- P04 Validate incremental acquisition · 1.0.0
- P07 Prevent profitable addressable churn · 1.0.0
- P10 Redesign and test one AI-assisted workflow · 1.0.1
- P12 Replicate useful work and retire operating debt · 1.0.0
- T1 Intervention and investment card · 1.0.0 · Templates and instructions
- T2 Economics and benefits ledger · 1.0.0 · Templates and instructions
- T3 Decision experiment and evidence record · 1.0.1 · Templates and instructions
- T4 Action authority and operating contract · 1.0.0 · Templates and instructions
- T5 Delivery and retirement plan · 1.0.1 · Templates and instructions
A02 Complete Play Library
What is included12 items, with the version used in this download
- P01 Establish decision-specific customer economics · 1.0.0
- P02 Remove the dominant growth constraint · 1.0.0
- P03 Acquire customers with useful downstream value · 1.0.0
- P04 Validate incremental acquisition · 1.0.0
- P05 Learn which proposition and creative concept works · 1.0.0
- P06 Improve the first value experience · 1.0.0
- P07 Prevent profitable addressable churn · 1.0.0
- P08 Grow relevant customer and account value · 1.0.1
- P09 Turn customer and market evidence into a decision · 1.0.0
- P10 Redesign and test one AI-assisted workflow · 1.0.1
- P11 Run an accountable investment and decision review · 1.0.0
- P12 Replicate useful work and retire operating debt · 1.0.0
A03 Executive Decision Pack
What is included5 items, with the version used in this download
- CH01 Executive orientation · 1.0.0
- CH02 Customer economics · 1.0.0 · Selected sections
- T1 Intervention and investment card · 1.0.0 · Selected sections
- T2 Economics and benefits ledger · 1.0.0 · Selected sections
- CH11 Implement through evidence gates · 1.0.0 · Selected sections
A04 Implementation Workshop Pack
What is included6 items, with the version used in this download
- T1 Intervention and investment card · 1.0.0 · Templates and instructions
- T2 Economics and benefits ledger · 1.0.0 · Templates and instructions
- T3 Decision experiment and evidence record · 1.0.1 · Templates and instructions
- T4 Action authority and operating contract · 1.0.0 · Templates and instructions
- T5 Delivery and retirement plan · 1.0.1 · Templates and instructions
- REF01 Implementation Guide · 1.0.0