Problem to Play router
Is the problem demand, product, economics, execution or evidence?
Start here
Growth Constraint
Find a supported investigation or intervention route.
The GTM Growth System
Seven logical responsibilities; not seven products.
Plays
12 Plays
Suggested routes
| Journey | Start when | Route | You leave with |
|---|---|---|---|
| J01 Executive decision | A bounded investment decision is required. | CH01 → CH02 → CH03 → CH11 → P11 → T1 → T2 | Owned decision with cost, risks and readout. |
| J02 Rising CAC | Acquisition economics appears to deteriorate. | D01 → P01 → P03 → P04 → K01 → T3 → P11 | Scoped tranche comparison and measurement plan. |
| J03 Addressable churn | A retention intervention is being considered. | P07 → D02 → T2 → K02 → T3 | Prerequisite, treatment and net-value record. |
| J04 AI and automation | Repeated work is slow or costly. | D04 → CH09 → P10 → T4 → T2 → Q06 | Accepted-work baseline and bounded comparison. |
| J05 Selective transformation | Useful work may be replicated. | P12 → CH08 → CH10 → T5 → CH11 → REF01 | Transferability, ownership and retirement plan. |
How to use the product
From CH01
| Reader journey | Go to | Leave with |
|---|---|---|
| Understand | Chapters 1–3 | Objective, economic language and operating model |
| Diagnose | Chapter 4 | Binding constraint and readiness gaps |
| Prioritise | Chapter 5 | One feasible intervention and an alternative |
| Choose | Play Library and its index | A standard Play with a trigger and owner |
| Configure | Chapters 8–10 and Toolkit | Data, people, method, authority and controls |
| Execute | Chosen Play | Delivered intervention and action record |
| Measure | Chapter 7 and T3 | Scoped readout with costs and uncertainty |
| Learn | T3 | Reusable evidence with applicability and expiry |
| Improve | Chapter 11 and P12 | Continue, change, replicate or retire |
Executives can read Chapters 1, 2, 5, 10 and 11. Growth leaders should add the diagnostic and growth chapters, then choose a Play. Finance should begin with Chapter 2, T2 and the measurement plan. Technology leaders should read the chosen Play before Chapters 8 and 9. Practitioners can start at the problem router, open the Play and fill its linked tools.
The companion modules are Play Library, Toolkit Inventory, Prompt Library and Implementation Guide. Editorial decisions and provenance are in the Editorial Synthesis Report, Blueprint and Source and Claim Register.