Rising CAC

GTM and growth leader

Route

Use the steps that are relevant to your decision. Skip work you have already completed; the specific conditions below still apply.

1. D01 Growth Constraint

2. P01 Establish decision-specific customer economicsOnly if the signal or economics need reconciliation; otherwise bypass.

3. P03 Acquire customers with useful downstream valueOnly if D01 evidence supports acquisition quality and a feasible action; a different driver routes elsewhere.

4. P04 Validate incremental acquisitionOnly when a material acquisition incrementality question needs evaluation.

5. K01 CAC and tranche comparisonOnly with compatible scope and supplied customer-effect evidence; it does not identify effects.

6. T3 Decision experiment and evidence record

7. P11 Run an accountable investment and decision review