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JourneyJ01

Executive decision

Executive sponsor

Start when

A bounded investment decision is required.

Route

Use the steps that are relevant to your decision. Skip work you have already completed; the specific conditions below still apply.

  1. CH01 Executive orientation

  2. CH02 Customer economics

  3. CH03 The GTM Growth System

  4. CH11 Implement through evidence gates

  5. P11 Run an accountable investment and decision review

  6. T1 Intervention and investment card

  7. T2 Economics and benefits ledger

You leave with

Owned decision with cost, risks and readout.

Finish when

Fund, revise or stop after signed evidence.