Addressable churn

Practitioner or lifecycle leader

Route

Use the steps that are relevant to your decision. Skip work you have already completed; the specific conditions below still apply.

1. P07 Prevent profitable addressable churn

2. D02 Readiness for this PlayOptional when readiness for P07 is uncertain.

3. T2 Economics and benefits ledger

4. K02 Net intervention valueOnly with scoped effect, cost and treatment assumptions; otherwise complete T2 first.

5. T3 Decision experiment and evidence record